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An exceptional partnership with CTC, the Leather Technical Center

03/05/10

Three questions for Jean-Hervé Habay, President of Mod’Art International

What exactly are the origins of the partnership with CTC ?

The Leather Technical Center (CTC) discovered Mod’Art during the European Grand Prix for
Shoe Designers in October 2007. During this event, 2 students from Mod’Art International won 1st and 3rd prize for creating a prototype in partnership with Jourdan shoes and Roux tanners.

What are the aims of running courses concerning leatherwear?

Shoe design and creation are part of the 2nd and 3rd year programmes in the design department at Mod’Art International and even more so an important part of their specialised Accessories 2 year course.
Some of the 4th year students on the Fashion and Production programme also choose to develop their final dissertation on shoes. 4th year students are following a programme leading to a D.U which is a University Diploma equivalent to a Master 1 and validated by the University of Perpignan Via Domitia.

Fashion and Luxury Management students benifit also from the Partneship with CTC with modules dealing with the leatherwear sector including shoes in their 3rd and 4th year programmes and in the MBA English taught classes.
An opening conference run by Benedicte Vermerie Manager of CTC Paris allows students to discover the organisation of the industry as well as the way a specialised trend agency works.
Veronique Bachelier consultant for CTC and specialist in market surveys in the leatherwear sector uses her professional knowledge, experience and judgement to provide the Management students with a good background in this particularly lucrative sector of the Luxury Industry. Since 2009 Bruno Benedic also consultant for CTC and independant Fashion consultant for important trend agencies covers similar courses taught in English to the MBA classes. The MBA class on the average is around 25 to 30 students of more than 15 nationalities recruited after a 4 year Higher Education qualification AND on the basis of a personal professional project demanding mature students of ambitious and high expectations.

How do the students get to know more about the Leather Industry?

The sectors of the leatherwear and shoe industry, particularly the Luxury sector, fascinate the Management students just as much as the Design students at Mod’Art International.
In the 4th year conferences and case studies are implemented by professional seminars in Florence (Italy) with visits to factories and workshops where shoes and bags for both French and Italian Luxury brands are made.
Other professional seminars on the same lines take place in China (Hong Kong, Shanghai, Pekin) and in Japan (Tokyo, Kyoto and Osaka) giving the students the opportunity to complete their studies concerning the creation, manufacture and production followed by the distribution of shoes and leatherwear products all over the world. 50 students also had the privilege of visiting the DUPIRE tannery, near Angers, in January 2010.



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